PETA ads, a lesson in messaging
How PETA ads can, and often are, counterproductive in the message their transmitting By Emilio Hernández de Alba april 13th, 2022 I assume that most people reading this article have at least heard of a certain organisation called PETA. And so, I assume I don’t need to explain who they are. But on the off chance that some of you don’t know, PETA sta...